The Chronicle

Tetra IRL: A Moment with Anaïse

To celebrate our first holiday season in business, we're popping up this month with assortments of Tetra objects inside three of our favorite stores in three of our favorite cities: San Francisco, L.A., and New York.

First up is our mini shop-in-shop at Anaïse, San Francisco's newest and chicest boutique, in store December 5 - 19. (Tenoversix in L.A. will host us from December 11 - January 4 and Creatures of Comfort in New York from December 15 - January 4. Watch this space!)

Anaïse began as an online store based in the unlikely location of San Jose, Calif.,; as its global cult following grew, owner Renee Friedrich began searching for a space in San Francisco and finally settled on a light-flooded storefront near Dolores Park this fall. We've long been fans of her nuanced, feminine taste in fashion and objects; here, Friedrich shares the secrets to her sensibility.

How would you describe your point of view?
I'm very much drawn to French and Italian cinema from the '60s and '70s. There is something romantic, alluring, and feminine about the way women dressed during this time. I imagine the Anaïse woman as a character from this period, and generally pick out pieces that would fit her character and life.

What's inspiring you lately?
Early editions of Purple Journal; my friend, the photographer Valeda Beach Stull; Mark Borthwick; James Lee Byars.

Who are your favorite designers of objects and furniture?
Serge Mouille, Joe Colombo, Etienne Fermigier, and Preben Fabricius.

What's your go-to look this winter?
A Détacher's long wool cardigans, dress, wool tights, and ankle boots.

What will you be wearing to holiday festivities?
An emerald green silk dress by Jasmin Shokrian.
Photograph (top): Daniel Dent