New In: Tetra x Various Keytags lighters


We've long been fans of the highbrow wit of the keychain series Various Keytags, by Brian Janusiak and Elizabeth Beer of Various Projectsthe multidisciplinary creative studio behind the New York design and fashion boutique Project No. 8. From the dryly straightforward (DIVORCED) to the tongue-in-cheek (EXIT STRATEGIST) to the impishly motivational (WHEN A DOOR OPENS, WALK THE FUCK THROUGH IT), each simple tag is worth a thousand words (Tetra's Eviana and Monica don't leave home without theirs: NO POINT LEFT UN-BELABORED and SAND DOLLAR BILLS, respectively).

So on the occasion of gifting season, we approached Janusiak and Beer with a new challenge: to customize our ever-popular Tsubota Pearl polycarbonate lighters. The four variations, inscribed with phrases we came up together — available now in limited quantities, exclusively on Tetra and Various Keytags — are a perfect gift and sure to spark conversation (so to speak). Order now to get yours in time for the holidays.

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